How to Use ChatGPT to Generate Marketing Copy
This is for noobs
Product: ChatGPT
Audience: Marketers, copywriters, content creators
Use Case: Writing ad copy and marketing content using ChatGPT
Goal: Guide new users on using prompts effectively to generate high-quality copy
📌 Overview
This guide explains how to use ChatGPT to create marketing content, including social media captions, product descriptions, and email copy. You don’t need any technical skills — just a good prompt and a clear goal.
✅ Prerequisites
Before you begin:
You must have a ChatGPT account (free or Plus)
You should have a basic understanding of your product or service
A clear goal (e.g., write a product description for sunglasses)
🔧 Step-by-Step Instructions
Step 1: Log In to ChatGPT
Visit
https://chat.openai.com
Sign in with your email or Google account
Choose GPT-4 (if available on Plus) for best results
Step 2: Set the Tone of Your Prompt
In the message bar, enter a detailed prompt like:
✏️ “Write a catchy Instagram caption to promote luxury sunglasses to Gen Z buyers. Use a playful and stylish tone.”
Or for email:
✏️ “Write a welcome email for a skincare brand. Tone: friendly, clean, and professional. Include a 10% discount code.”
Step 3: Review and Refine
Read the generated copy carefully
If it’s too long or formal, say:
“Make it shorter and more casual.”
You can ask for variations:
“Give me 3 headline options.”
Step 4: Test and Use
Copy the best version into your email tool, website, or social post
Test it in real campaigns and measure performance
Save useful prompts for future reuse
💬 Bonus: High-Converting Prompt Examples
GoalPromptInstagram ad“Write an Instagram ad for a new fitness app. Target audience: busy professionals. Tone: motivating but chill.”Product description“Describe a Bluetooth speaker in a fun, Gen Z-friendly tone. Mention waterproof and long battery life.”Email subject line“Suggest 5 subject lines for a Black Friday skincare sale. Must include urgency.”
🧠 Pro Tips
Be specific: Tell ChatGPT what the product is, who it's for, and the desired tone
Use brackets for variables:
“Write a blog post about [topic] in a [tone] tone.”
Save your best prompts in Notion or Google Docs for repeat use
🆘 Need Help?
For best prompt practices, explore ChatGPT’s help center or check OpenAI’s prompt engineering guide.